How do I track my campaigns in the DSP?
To track your campaigns and see all the data, please go to Reports from your dashboard.
Once you’re there, you will see a filter with which you can search for campaigns
The first and most basic filter is time range. You can choose your time range, or you can select one of the predefined:
- Last 7 Days (including today)
- Last 30 Days (including today)
- This month (from the 1st day of the current month)
- Last month (from the 1st day to the last day of the previous month)
Advanced filters are:
- Campaign – by campaign name
- Country – by country name
- Operating system – by operating system name
- Campaign type – by campaign type (ad format)
- Browser – by browser name
Three ways to do the filtering:
- By campaign name
- By date
- By country name
To have a deeper look into your campaigns, we can adjust the columns you want to see when looking at a report.
After setting up all of your filters, you can set up columns.
The Default columns are:
- Campaign ID – The Unique ID of your campaign
- Campaign – Your campaign name
- (Campaign) type – Ad format (Push, Contextual ad)
- CTR – Clickthrough rate – the number of clicks your ad receives divided by the number of times your ad is shown
- Impressions – A number that indicates how many times your ad has shown to the user
- Clicks – A Number that shows how many times a user clicked on your ad
- Conversions – A number of actions you define as valuable to your business
- Spent – Cost Per Click multiplied with the number of clicks
If you wish to change any of these, it can be done quickly by ticking or unticking these fields.
Other columns you can add to your report are the following:
- Spam clicks – The number of clicks that are considered/registred as non-human
- SubID – The Indicator of your traffic source
- Country – The Country where your ad is shown, taken from your GEO targeting
- Creative ID – The ID of the creative a user has interacted with
- Creative – The Name of the creative a has user interacted with
- CR – Conversion Rate – The Ratio between your conversions and your clicks (in CPC model)
- Expected Revenue – The amount you set when a conversion happens
- Browser – The Browser that displayed your ad, from your browser targeting
- Hour – The Hour segment in date frame period of observing your activity
- Date – The date frame period of observing your activity
- OS Version – The Specific version of an operating system your ad was displayed onto
- Browser version – A Specific version of a browser that displayed your ad
- OS – The Operating System your ad was displayed onto
If you need column information and the meaning of those, you can always click on the columns info button, which will open a popup with all the explanations about columns.
And this will open:
1. Setting up filters
In this case, a user wants to see all their active campaigns in United States on Windows which are in Push format for last 3 days.
2. Setting up columns
Besides 8 default columns, the user has added: CR, Creative ID and Country.
As you can see here, the user sees all of the data that they’ve marked.
At the bottom of the page, you can choose if you want to see 20, 40, 60 or 80 campaigns per page.
Disclaimer: these are just dummy data, and should not be taken as a valid example of campaigns.
Once you got all the data you asked for, you can export that data to CSV.
By clicking on this button, you can go and make a visual graphical representation of your data, so you can make some conclusions easier.
This is how the graph looks, after it is done.