To track your campaigns and see all the data, please go to Reports from your dashboard.
Once you’re there, you will see a filter with which you can search for campaigns
The first and most basic filter is time range. You can choose your time range, or you can select one of the predefined:
Today
Yesterday
Last 7 Days (including today)
Last 30 Days (including today)
This month (from the 1st day of the current month)
Last month (from the 1st day to the last day of the previous month)
Advanced filters are:
Campaign – by campaign name
Country – by country name
Operating system – by operating system name
Campaign type – by campaign type (ad format)
Browser – by browser name
Three ways to do the filtering:
By campaign name
By date
By country name
Columns
To have a deeper look into your campaigns, we can adjust the columns you want to see when looking at a report.
After setting up all of your filters, you can set up columns.
The Default columns are:
Campaign ID – The Unique ID of your campaign
Campaign – Your campaign name
(Campaign) type – Ad format (Push, Contextual ad)
CTR – Clickthrough rate – the number of clicks your ad receives divided by the number of times your ad is shown
Impressions – A number that indicates how many times your ad has shown to the user
Clicks – A Number that shows how many times a user clicked on your ad
Conversions – A number of actions you define as valuable to your business
Spent – Cost Per Click multiplied with the number of clicks
If you wish to change any of these, it can be done quickly by ticking or unticking these fields.
Other columns you can add to your report are the following:
Spam clicks – The number of clicks that are considered/registred as non-human
SubID – The Indicator of your traffic source
Country – The Country where your ad is shown, taken from your GEO targeting
Creative ID – The ID of the creative a user has interacted with
Creative – The Name of the creative a has user interacted with
CR – Conversion Rate – The Ratio between your conversions and your clicks (in CPC model)
Expected Revenue – The amount you set when a conversion happens
Browser – The Browser that displayed your ad, from your browser targeting
Hour – The Hour segment in date frame period of observing your activity
Date – The date frame period of observing your activity
OS Version – The Specific version of an operating system your ad was displayed onto
Browser version – A Specific version of a browser that displayed your ad
OS – The Operating System your ad was displayed onto
Columns info
If you need column information and the meaning of those, you can always click on the columns info button, which will open a popup with all the explanations about columns.
And this will open:
Example
Example
1. Setting up filters
In this case, a user wants to see all their active campaigns in United States on Windows which are in Push format for last 3 days.
2. Setting up columns
Besides 8 default columns, the user has added: CR, Creative ID and Country.
3. Results
As you can see here, the user sees all of the data that they’ve marked.
At the bottom of the page, you can choose if you want to see 20, 40, 60 or 80 campaigns per page.
Disclaimer: these are just dummy data, and should not be taken as a valid example of campaigns.
Export to CSV
Once you got all the data you asked for, you can export that data to CSV.
Make a graph
By clicking on this button, you can go and make a visual graphical representation of your data, so you can make some conclusions easier.
