What are Contextual Ads and How to Run Them?

How does contextual advertising work?

Contextual advertising works by placing ads on relevant pages regardless of the past actions of a page visitor so the offers that are shown match their interests. Since the ads are contextually relevant, they tend to have higher performance.

Contextual advertising displays ads based on the verticals that you choose to be on your webpage. Each vertical has a lot of predefined keywords and, in that way match, the content you found on a web page. Unlike behavioral targeting, which uses tracking pixels and cookies, contextual targeting displays relevant ads based on the content on the page.

How do you run contextual ads?

Contextual advertising can be done through a DSP. A demand-side platform (DSP) is software that advertisers use to buy traffic from a marketplace where publishers place their inventory. Through them, advertisers can manage their activities across many RTB (real-time bidding) networks. 

Coinis DSP gives you all of these possibilities when creating campaigns, with the extra benefit of a huge traffic base we’ve collected through our activities over the years. Let’s guide you through our platform:

Registering is easy, and you’ll get instant access to the platform.

Once you’re in, choose the Campaigns section on your dashboard and start creating your campaigns immediately.

By clicking on the button, you’ll get the option to choose among two formats – Contextual ads and Push Notifications. We’re here for the contextual ads, so we’ll select them.

How to Configure Contextual Ads

1. Under General Configuration, set a campaign name and select a vertical that matches your activities the best. Here, you can add a prelander if you want to, and configure the status of your campaign after the approval.

2. The Targeting section enables you to set geo-targeting, so you can select countries where your ads want to show. You can also configure the Operating Systems and browsers to which the ad will appear, which can be very helpful in optimizing campaigns.

Here, you can set a specific time of the day and day in the week you want your ads to appear. If you don’t make a selection, your campaign will be active 24/7.

You can also target users by specific IP & ISP, and by specific device type

3. The traffic sources section lets you target users by specific traffic categories, from arts and entertainment. You can narrow this section if you know the exact traffic where your offers convert best. If you’re unsure, keep it wide by selecting up to 100 categories. Target users by specific SubIDs & Placements if you want to record and track unique user attributes, traffic sources, banners, and/or link placement.

4. Budget & Bids is where you can set your hourly, daily, and weekly campaign budget. You can set your base CPC here as well. This is the amount you pay each time a user clicks on your ad. You can adjust your CPC later by source or location on the Reports page. The floor amount you can enter is $0.001, while the maximum is $1000.

5. The last part of this section is where you choose your conversion tracking method. You can choose between Binom, Voluum, and Affise. After choosing a tracker, copy the link.

Once this section is done, proceed to Manage Creatives. You can have up to 15 creatives per campaign.

Note: The appearance of the live widget may vary according to the publisher’s design, selected type, number of chosen creatives to display, and other parameters.

After adding the creatives, click on the Save button and await approval. It’s that simple!

Start monetizing now!

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