What are Contextual Ads and How to Run Them?

How does contextual advertising work?

Contextual advertising works by placing ads on relevant pages regardless of the past actions of a page visitor, so the offers that are shown match their interests. Since the ads are contextually relevant, they tend to have higher performance. As the content of a page changes, so do the ads shown on that page.

Contextual advertising displays ads based on terms found on a web page. Contextual targeting, unlike behavioral targeting, which uses tracking pixels and cookies, displays relevant ads based on the content on the page.

How do run contextual ads?

Contextual advertising can be done through a DSP. A demand-side platform (DSP) is software that is used by advertisers for buying traffic from a marketplace where publishers place their inventory. Through them, advertisers can manage their activities across many RTB (real-time bidding) networks. 

Coinis DSP gives you all of these possibilities when creating campaigns, with the extra benefit of a huge traffic base that we’ve collected through our activities over the years. Let’s guide you through our platform:

Registering process is easy and you’ll get instant access to the platform.

Once you’re in, simply choose the Campaigns section on your dashboard and start creating your campaigns immediately.

By clicking on the button, you’ll get the option to choose among two formats – Contextual ads and Push Notifications. We’re here for the contextual ads, so we’ll select them.

How to Configure Contextual Ads

1. Under General Configuration, set a campaign name and select a vertical that matches your activities the best. Here, you can add a prelander if you want to, and configure the status of your campaign after the approval.

2. Targeting section enables you to set geo-targeting, so you can select countries where you want your ads to show. You can configure the Operating Systems and browsers to which the ad will appear as well, which can be very helpful in optimizing campaigns.

Here, you can set a specific time of the day and day in the week you want your ads to appear. If you don’t make a selection, your campaign will be active 24/7.

You can also target users by specific IP & ISP, and by specific device type

3. Traffic sources section lets you target users by specific traffic categories, from arts and entertainment to. You can make this section very narrow if you know the exact traffic where your offers convert best. If you’re not sure, keep it wide by selecting up to 100 categories. Target users by specific SubIDs & Placements if you want to record and track unique user attributes, traffic sources, banners, and/or link placement.

4. Budget & Bids is the section where you can set your hourly, daily, and weekly campaign budget. You can set your base CPC here as well. This is the amount you pay each time a user clicks on your ad. You can adjust your CPC later by source or location on the Reports page. The floor amount you can enter is $0.001, while the maximum amount is $1000.

5. The last part of this section is where you choose your conversion tracking method. You can choose between Binom, Voluum, and Affise. After choosing a tracker, simply copy the link.

Once this section is done, proceed to Manage Creatives. You can have up to 15 creatives per campaign.

Note: Appearance of live widget may vary according to publisher’s design, selected type, number of chosen creatives to display, and other parameters.

After you add the creatives, click on the Save button and wait for approval. It’s that simple!

Start monetizing now!

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