What is Keyword Arbitrage?

It is pretty much a similar term as “Search Arbitrage” just addressed differently. In short, it is a marketing activity where media buyer or advertiser purchases traffic for keywords at low cost from Facebook, Native ads, or even Search engines and afterward redirects them to Search page results with related ads for these keywords. Advertisers make an evident profit if their revenue from the click on the actual search page ad is higher than their cost to purchase this click.

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