What is the best ad format for my website?

Website monetization is the process of turning your website into a revenue-generating machine. And, like with any machine, you must choose the right parts to make it work at its best. Those would be the best ad format and placement for monetizing your website.

Choosing the best ad format is essential, but on the other hand, it is crucial to invest time in choosing the best ad format and placement. It requires a bit of research and effort. But it’s worth it because it can maximize your website’s revenue if done right.

The best way to go about it is by analyzing your website’s statistics through various online tools and doing an a/b testing. Doing this lets you see which ad format and placement work best for your website and visitors. It would help if you also balance your way of earning and what website visitors prefer more.

In Coinis, available ad formats are Push notifications (based on rev-share and CPS), contextual ads, and In-page push. Here is a description of all of them so you can choose accordingly.

Push Rev-Share

A push Notification widget (Push rev-share in this case) is a short notification that appears on your desktop or mobile browser. They typically include an icon, a headline, and some text. Ads are delivered on a user’s desktop or mobile divide even when they’re not browsing. Your collected subscribers bring constant revenue, so they continuously earn from previously subscribed users. Users need to opt-in to receive them, which makes push notification ads less intrusive than other ad formats. In addition, there’s the possibility of assessing the traffic quality as its performance directly affects your income.

Push CPS

t is the same format as Push Rev-share, but you get paid as soon as a website visitor subscribes. Many of our publishers are impatient, so they go for this format and get paid right after a user subscribes – this means they don’t have to wait for ad delivery to get paid. Real-time insight into the revenue stream is another cool feature since it can be calculated based on the number of subscribers. In addition, your revenue won’t depend on advertisers’ campaign performance.

In-Page Push

These ads are actually banner ads, but they resemble standard push notifications design-wise. A combo of pop-ups and push notifications, so there are no restrictions. The logic behind the ‘when are the ads showing’ is when the bidding is won, and they operate on the CPC model, and the technical restrictions are not like with regular push notifications, which is a great thing. This is an excellent choice for publishers as this ad format works on all devices. It is an opportunity to earn from every click your subscribers make over time. The flow is simple: a user clicks on an ad, and you get paid. In the long run, more profitable than CPS since in-page push notifications receive more clicks than other ad formats.

Contextual ads

Contextual ads are a type of advertising that uses the content of a webpage to determine what ads to show. Contextual ads represent the format that works by matching the content of a webpage it is placed on. Instead of using data about the user, the automated system displays relevant ads based on the page’s content. Ads are displayed as a widget and can match your website’s look and style, making them more effective than other ads and leading to higher click-through rates. On the Coinis platform, this format needs to be approved. It’s done based on the website’s quality and the monetizing countries.

In conclusion there is no right answer – you need to take into consideration the verticals and niche you are covering so make sure you test several different ad formats. Try not to overwhelm your page with ads since this was proven to distract and frustrate the user.

Found this helpful? Write to us if you need more information.

Start monetizing now!

Register Today