AdTech industry is vast and ever-changing. It might be hard to keep up with all the new slang, but worry not - our glossary will keep you properly updated!
A form of redirect directs users or search engines to a different URL from the one they originally typed into their browser or to a URL that is retrieved from SERP results. It not only redirects traffic to the new site, but it also signals to search engines that the transfer is permanent. Many different status codes are possible, some of which you've already encountered (including 404 - Not Found, 403 - Forbidden and, 500 - Server Error). 90% to 100% of the original URL's link juice is sent to the rerouted page. The HTTP status code 301 indicates to a browser that the webserver has completed its task. All users who request an old URL will be instantly redirected to the new URL if the site receives a 301 permanent redirect signal.
When a page has been permanently relocated or withdrawn from a website, a 301 redirect sends all ranking power from the old URL to the new URL. When you try to access the old URL, the server will respond with a 301 - Permanently Moved response code and redirect you to the new site. As a result, most of the time you won't even notice what has happened and will just land on the page where you were searching. You may have noticed that the URL you clicked on or typed in is changed. A 301 redirect also plays an important role with search engines. Making use of status codes that accurately indicate where the material has been relocated helps search engines like Google and Bing maintain their index.
Implementing a 301 redirect is different depending on the CMS and platform. Most of the time, you'll only need a page-to-page redirect. Select the Standard option if this is the case. Creating a single page-to-page redirect is wasteful in some situations. Consider moving a full folder of content and then discovering that you have 15 pages in a subdirectory that need to be routed somewhere else. A Flexible reroute is a better option in these situations. It's inevitable in marketing that you'll have to give up on the ideal solution in favor of the best you can do. You never know until you try.
A WordPress plugin can help if you can't implement a server-side redirect. However, this isn't the best approach because plugins take longer to load and require you to rely on third-party code. There are various possible ways to use 301 redirect. It's possible your website's original URL was not optimized, or the folder structure of your website URLs has been reorganized. If you decide to utilize a different web page template, you may wish to totally recreate your previous information on a new page instead. It's a good idea to condense material if it's duplicative, competes for the same keywords, or all cover the same topic. However, the search engine prominence these old pages may have earned will not be something you want to discard.
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