AdTech industry is vast and ever-changing. It might be hard to keep up with all the new slang, but worry not - our glossary will keep you properly updated!
Offer rotator, usually linked to an algorithm that ranks offers based on performance. SmartLink is a URL that lets you redirect your visitors on Geo or some device. It can be regarded as a tool that is commonly utilized in affiliate marketing. They can be used as trackers or as a source of user behavior statistics. A person can receive insights into people and their interests using SmartLink. Regular connections are often long, full of random numbers and letters. Smart links are short, consisting of real words, and tailored to complement your brand. They are instantly shared on the web and let visitors know its trustworthy information.
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