Glossary

AdTech industry is vast and ever-changing. It might be hard to keep up with all the new slang, but worry not - our glossary will keep you properly updated!

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Above the fold

What is Above the fold ?

The importance of first impressions cannot be overstated. If you're losing visitors and failing to maintain their attention on your website, it's possible that your "above the fold" material isn't engaging enough.

Your website may require a redesign to organize your content better and highlight the most appealing products. Most web designers concentrate their efforts on making a website appear amazing, but without attracting more visitors, you won't see significant development. With the most compelling item on top, moving your content above the fold can help visitors stay longer, subscribe, and buy. The part which is visible when the webpage has loaded, positioned in the upper or lower half of a web page, and visual or not visible without scrolling down the page is known as "above the fold.” The classic adage "above the fold" describes something differently in the digital world, but the underlying concept remains unchanged. In the newspaper industry, one key conclusion was reached: in order to capture the reader's attention, and it was critical to provide the reader with the most captivating headlines, contents, and visuals on the front half of the page. On the other hand, websites do not have physical headlines; instead, they have above the fold. Above the fold refers to information that is seen without scrolling. While the digital version above the fold is somewhat simpler than the print version, it is still less straightforward because of various technicalities.

Seven above-the-fold techniques are very helpful in making it impossible for the users not to scroll. These techniques are unique selling proposition, primary copy, banding, navigation, contact info, and CTA. The main point to consider here is that an effective and attractive above-the-fold design is vital but challenging. Designers often choose to go with minimalistic and beautiful designs to help visitors find out what the site offers. Hence, above the fold is one of the parts of a web page that is visible and accessible without scrolling down. If your guest's browser window size and screen resolution meet the requirements, you will only see the part. Think about what you're showing your visitors here. It's the first element of your website that visitors view.

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