Glossary

AdTech industry is vast and ever-changing. It might be hard to keep up with all the new slang, but worry not - our glossary will keep you properly updated!

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Ad Agency

What is Ad Agency ?

A business dedicated to creating and managing to advertise and often other forms of promotion for their clients. It may be an internal agency or department to provide an outside perspective to the efforts to market the client's products or services. Research, planning, creation, and execution of advertising and other promotional or marketing efforts for clients are often the purview of a department or firm in this category. An advertising firm can also handle entire marketing and branding initiatives for their own company and those of their clients. To reach your target customer or client, assemble a team of specialists in their respective fields.

According to the American Association of Advertising Companies' "Agency Service Standards," advertising agencies undertake what they call creative work. These Service Standards outline successful agency operation principles and help advertisers and media understand what they may expect from agencies when dealing with advertising challenges. According to the "Agency Service Standards," the role of an agency is to explain the benefits of a product or service to the general public, or at least the segment of it that the company hopes to target. Full-Service Agencies and Specialized Agencies are the two primary types of agencies, each offering a different set of services.

Full-service agencies are large or medium-sized firms capable of managing a full-scale marketing campaign. In addition to the primary agency, there may be numerous subsidiaries involved in a wide range of related operations such as market research, sales promotion, advertising and public relations, media buying, film production, etc. Specialized agencies only offer a small subset of the full range of services they could offer. These organizations do not specialize in all services or have other specialist companies to complement their efforts. Some firms prefer to use specialist agencies because they don't need the whole range of services. Advertising agencies have for main functions research, creating advertising media buying and Ad placement. One of the criteria used to select an ad agency is based on the creative approach taken by the firm in the campaigns it releases.

While weighing the pros and cons of working with a specific advertising firm, companies consult with other businesses in the industry. Another important factor in selecting an agency is its involvement in community and social service projects. Hackers can completely remove some websites from a browser and render the entire browsing experience unusable. Ad blockers, by definition, eliminate any undesirable information that can be found on a webpage. As they are present on most websites, this will cause several issues, such as disjointed or non-functional web pages. A good example of a company that displays user-friendly practices is Amazon. Overall, Ad blockers are typically too invasive, and at times pose a risk to consumers. Ad blockers make publishers and advertisers put more effort into finding better ad-blocking solutions.

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