AdTech industry is vast and ever-changing. It might be hard to keep up with all the new slang, but worry not - our glossary will keep you properly updated!
This one is supported through an ad-based revenue model where this ad must be watched to consume content. So, consumers tend ads so that they can access the content they wish to read/see. A video service that is free for the end-user to access, but is monetized by adding advertisements in any way to the video on demand, is called Ad-supported. Like SVOD (Subscription Video on Demand), ASVOD is set up to support streaming with ad interruptions rather than a subscription fee. As a bonus, ASVOD services are less expensive than SVOD services on the whole.
Either a Hybrid SVOD/TVOD/AVOD service or a Freemium one can be used. It's an easy model to understand. In exchange for exposing themselves to the advertisements that run in front of, alongside, during, or after the video, audiences can access videos without paying money to the content owner or the platform owner. Digital delivery over the internet gives advertisers access to new and more targeted ad possibilities. YouTube is the most well-known AVOD platform, but there is a slew of others. These platforms are available on mobile devices, game consoles, and smart TVs and can be accessed via websites, applications, or both. Videos may be viewed and heard just about anywhere.
The success of these platforms depends on attracting many users so that their ad inventory will be attractive to media buyers and sellers. This necessitates that they are available on as many platforms as feasible to reach as many people as possible. For all their expense in creating and maintaining these services (including the cost of content), audiences will keep coming back for more if you can obtain the appropriate combination of content and an engaging user experience. Brands will appreciate you for it, too. You'll pay the price if you break even one of these links.
Users will lose all patience with services that deliver a bad user experience. Even a few minutes of downtime might be extremely costly. As much content as possible is provided to the biggest possible audience by AVOD providers. Consumers, advertisers, content creators, and entrepreneurs all benefit from AVOD's disruptive power. Video entertainment is in high demand, and people want to pay as little as possible for it. As we add more internet-capable screens to our homes, offices, and automobiles, AVOD platforms will have an easier time recruiting new customers.
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