Glossary

AdTech industry is vast and ever-changing. It might be hard to keep up with all the new slang, but worry not - our glossary will keep you properly updated!

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Ad Unit

What is Ad Unit ?

Developers integrate a type of ads into their apps, and they are displayed to users to monetize their traffic. Various ad units exist, such as interstitials, rewarded video advertising, banners, offer wall ads, and playable ads. Each of the types described has a distinct appearance and personality. Advertisements that offer various mobile ad styles deliver the best user experience, as has been demonstrated. It's possible to buy ads in multiple sizes, and some are more effective than others. An ad unit is a graphical representation of an ad that appears on a website or mobile app. Each ad unit on a web page can serve a specific range of ad types and sizes, depending on the publisher's needs.

The ad code used to call ads from the ad server and show them to users is contained in an ad unit. An example of a mobile and desktop website with several ad unit placements displayed. The success of ad optimization depends heavily on the creation and configuration of ad units. Otherwise, you risk delivering blank advertising to users, which will degrade their experience, resulting in fewer website visitors, and cost you money in the form of ad revenue. Choosing the appropriate ad placement is crucial if you want to maximize the income you receive from advertising. In a recent essay, we examine the best practices, desktop and mobile ad placements, and what to do after deployment to analyses your ad placements.

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