AdTech industry is vast and ever-changing. It might be hard to keep up with all the new slang, but worry not - our glossary will keep you properly updated!
The owner of an offer or the product. For their adverts to be visible, an advertiser must pay a fee. Advertisers pay mobile publishers and ad networks for ad space on their mobile applications. This is commonly referred to as ROI (return on investment), and how much money they make depends on how well the advertisements are received. As an advertiser, your responsibilities include gathering data on the target market, reviewing multimedia advertising for consistency in the brand's voice, working with the sales and design teams to develop targeted ad campaigns, and tracking ROI. The number of verticals that an advertisement can target is unlimited. A brand could be anything from a shopping app to a strategic game.
Every advertiser has a message they want to get through to users, which unites them. Publishers and advertisers should not be confused because a publisher owns the area in which an advertiser's message will be displayed. Publisher: Let's imagine you see an advertisement for new sneakers on Instagram (the publisher) (a product belonging to the advertiser). Advertising firms assist businesses in the development, planning, and distribution of advertising campaigns. Creative design, user experience, and digital marketing are all areas in which an agency can provide specialized knowledge, as well as additional specialties in various media. Mobile and TV are just two examples, but there are also web and print options.
Remember that agencies are employed to assist firms in determining the tone, language, and style of their advertisements when deciding between an agency and an advertiser. With Adjust's analytics, marketers can see the results of their mobile advertising campaigns in a single, easy-to-understand dashboard. Using Adjust, a marketer can make quick, informed judgments on the most valued customers, the most lucrative advertising relationships, and the next steps in any marketing effort. Advertisers can also track in-app activities like purchases and products added to a cart using callbacks. In this way, advertisers can better understand their ads' ROI by connecting successful efforts and networks.
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