AdTech industry is vast and ever-changing. It might be hard to keep up with all the new slang, but worry not - our glossary will keep you properly updated!
A computer program that automatically gets downloaded without people knowing that it comes with the deal. Software that includes ads or aids in the distribution of other software is known as adware, and its developers have ads or help earn money by creating them. Aside from that, the adware may entice you to download and install third-party software. When they download another program, they unknowingly download adware as well. It's also known as malware or spyware because it gathers personal data about the user before displaying advertisements to them.
The term "adware" refers to software that shows intrusive pop-up advertisements on your computer or mobile device, which may be both annoying and time-wasting. There are two ways that adware gets onto a user's computer: A free computer program or app may have additional software containing adware that you are unaware of when installed. As a result, the app's developer can profit, but you run the risk of unknowingly downloading adware onto your computer. Hackers can also infect your machine via a vulnerability in your software or operating system to install malware, including various forms of adware. This type of malicious software sneaks onto your computer without your awareness, commonly in the form of freeware or shareware that you download from the internet.
Even though free software with some adverts can be inconvenient, it is not against the law to distribute it that way. Adding malicious ad software to your device without your permission is, however, against the law. Adware operates by discreetly installing itself on your devices and waiting for you to click on an advertisement it displays to you, whether on purpose or not. This is because adware's primary goal is to generate revenue. To say more relevant ads, the adware can keep track of your search and browsing activities. Once the developer has obtained your location and browsing history, they can resell that information for a profit to others. Adware, on the other hand, is only a little annoyance. It can be a more serious threat to your cyber security if it's a piece of malware. There are various types of adware that include legitimate adware and potentially unwanted applications. To remove adware, it is necessary to install a product that has anti-adware abilities.
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