Glossary

AdTech industry is vast and ever-changing. It might be hard to keep up with all the new slang, but worry not - our glossary will keep you properly updated!

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Affiliate

What is Affiliate ?

The person or the organization that promotes offers. The term "affiliate" encompasses a wide range of activities. To name a few things, it's employed in retail to indicate a form of partnership between two different companies (or subsidiaries of a single firm). There are many occasions where a firm or individual joins forces with another to sell a service or product, which results in a commission for the company or individual who provided the service. Affiliates can be found practically everywhere in business, from financial markets to corporate securities, and they can be found at all levels of a company's hierarchy.

Buying media as an affiliate and running your platform have a lot in common, especially when it comes to knowing your audience. Instead of managing your platform, learning how to become a media buyer is a unique adventure that can deliver quick results and large earnings. A digital marketer who uses media purchasing campaigns to promote affiliate deals is an affiliate media buyer. Instead of focusing on building their platform, media buyers look to buy the greatest placements and conduct campaigns across various channels, depending on the needs of the advertisers. Media buying is a protracted process because it's difficult to evaluate a network or publisher without thorough investigation fairly. Not only may that, but even just breaking into the industry necessitate some preliminary research.

People who wish to move into media buying should be patient and keep in mind that the only way to shorten the learning curve is to practice as much as possible. While buying media differs from industry to industry, becoming a successful buyer generally follows a three-step process. Building relationships with key players, knowing about your options, and negotiating the best bargains are all part of this process. It may be easiest for newcomers to work with a network before deciding whether individual publishers are well worth your time and effort.

A seasoned marketer should go the extra mile and look at both options while identifying new publishers that offer potentially good traffic at relatively low prices. Buying media has become popular because it provides several advantages without compromising profitability. This is in addition to specializing in other digital marketing approaches that work well with media buying, which will lead to better outcomes.

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