AdTech industry is vast and ever-changing. It might be hard to keep up with all the new slang, but worry not - our glossary will keep you properly updated!
А platform that measures website popularity based on users’ browsing behavioral patterns. It's a marketing tool utilized by third parties to estimate website traffic that internet firms commonly employ for competitive analysis. Websites with an Alexa Rank of 1 to 100,000 will get the most accurate results from these types of rankings. It's a combination of the number of pages viewed and the projected number of persons who visited the site. To determine a site's Alexa ranking, Alexa considers both the estimated traffic and the level of interaction of visitors throughout the previous three months. Its toolbar collects data on traffic and interaction, which it uses to estimate these metrics. This keeps track of a representative sample of Internet users' browsing habits.
When determining a site's rating, Alexa audits and calculates the number of visits the site receives. The more times a user views a website in a single day, the more holidays users have. Two factors go into determining a site's ranking. The number of unique Alexa users who visit a site each day is the unique daily visitor count. The average number of times Alexa users see a page or URL is called the average pageviews. In addition, the system checks for biases and makes adjustments to its ranks to account for visitors who aren't part of Alexa's data collection panel. It's also been reported that Alexa uses data from third parties to provide a more comprehensive picture of internet users' interests. Even though Alexa rank can be a useful tool for comparing the performance of different websites, the information provided by Alexa is not always reliable.
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