AdTech industry is vast and ever-changing. It might be hard to keep up with all the new slang, but worry not - our glossary will keep you properly updated!
This shows how frequently users use/interact with the app. An app session keeps track of how long and how often a user uses an app, so developers, marketers, and product managers can plan accordingly. Additionally, app companies can find possibilities and problems in their apps later by watching and analyzing user behavior, which they can then rectify or optimize for better performance. The session metric provides app developers, marketers, and product managers with specific user patterns in-app or webpage usage by noting how long and how often they engage with the app or web page.
Depending on the mobile measurement provider, a session in the mobile ecosystem begins when the app is opened in the forefront and ends when it is put into the background without any events taking place during a predetermined time frame. Due to mobile users' multitasking nature, events that occur within the predefined window count towards the current session. Sessions begin when a webpage is opened and conclude when 30 minutes have elapsed with no events happening. As soon as the final event has been set off, a web session is considered complete. Using two key pieces of information—Session metadata and usage data—Session analysis provides light on how users genuinely engage with an app, revealing sweet spots, problems, and opportunities for optimization.
Individual user involvement with in-app activities can be compared to the total users to help marketers enhance media source performance and drive future audience segmentation efforts for improved user acquisition and re-engagement. Product managers can utilize session data to identify app elements that need improvement, removal, or addition, as well as current opportunities and problems that exist in general. Using session analysis, you may target or reengage users based on their vertical performance.
Marketers may see the relationship between retention rate and session frequency of their users by comparing this to retention, which shows the entire amount of time users remain active. Sessions, along with other critical metrics like revenue and lifetime value, directly impact user experience and acquisition. This means that optimizing based on sessions is important no matter what industry you're in.
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