An arbitrage campaign is a marketing tactic that seeks to take advantage of the difference between user action income and cost traffic buy, such as ad conversions or ad clicks. Through this setup, advertisers purchase traffic from inexpensive sources, social networks, native ad networks, or display ad exchanges-and direct it to monetized destinations such as affiliate offers or top-performing ads on landing pages.
The aim is to make sure revenue per visitor is in excess of the acquisition price and thus have the differential in cost. Successful arbitrage operations must be executed with high analysis of traffic quality, continuous ad position optimization, and accurate targeting to get the highest possible conversions and overall return on investment. It is dynamic and data-driven and must be monitored on a continuous basis to counteract variations in traffic price, ad performance, and market trends.