AdTech industry is vast and ever-changing. It might be hard to keep up with all the new slang, but worry not - our glossary will keep you properly updated!
Backlinks are links with which one website links to another. Backlinks are used by search engines (such as Google) as a ranking signal since they highlight the importance of the content when one website links to another. To improve a site's rating and visibility in search engine results, high-quality backlinks are essential (SEO). Backlinks fall into two categories: no-follow and do-follow. As you can see, one is more expensive than the other. The total number of backlinks may include several links from the same referring domain or multiple referring domains. Referring domains often link back to your material if relevant, authoritative, or valuable to their environment somehow. That's how backlinks are built in an ideal world: creating unique content that other websites want to link to. The importance of backlinks cannot be overstated for both users and search engines.
Links to other websites give an avenue for individuals to locate additional resources on the same or similar issues from the user's point of view—backlinks aid search engines in assessing the prominence and value of a page (i.e., authority). In the past, the number of backlinks pointing to a page was taken as a sign of its popularity. Backlinks are now analyzed based on various industry-specific ranking variables, so the quantity of links is less important than the quality of the sites receiving them. Backlinks that appear unnatural will hurt your search engine rankings. Because this can lead to an unintentional pattern that search engines will notice and penalize you, don't push webmasters to use a specific anchor text when linking back to your pages. If you ask a site to provide a link at the bottom of every page on their site, don't do anything sketchy or unnatural to build connections.
Personalization of outreach to webmasters is essential. You can make them more responsive by referring to articles and other content they created, listing why you admire their brand, or thinking your brand might work well with them as a partner. Look for a real person to speak with on business networking platforms like LinkedIn. A spam campaign is nothing more than a series of emails. Monitoring the number of backlinks your website receives is critical. Begin by verifying that your outreach is effective. Second, you may keep an eye out for any suspicious backlinks that you could have picked up. Spam is notoriously sent from Russian and Brazilian domain names.
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