Glossary

AdTech industry is vast and ever-changing. It might be hard to keep up with all the new slang, but worry not - our glossary will keep you properly updated!

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Blacklist

What is Blacklist ?

A list containing unwanted websites that you want to stop buying traffic from. Unprofitable placements are listed and prevented, as every business has them or spam emails that are harmful to users. You can block arrangements that don't convert in specific verticals but keep in mind that the same placement may alter well in other verticals. Messages from any questionable IP address are prohibited or sent to the spam folder if they are on this Blacklist. A whopping 80% of all email traffic is spam, according to some estimates. Due to the sheer volume of business emails, spam filters have implemented strict blocklisting procedures to keep inboxes clear of spam. Spamhaus, SpamCop, and URIBL are just a few of the well-known blocklists used by the world's top internet service providers. Whenever Spamhaus blocks a particular mail server, any e-mail sent from that server will be returned to senders.

Before adding a server to any blocklist, the list owner must meet certain criteria, and servers are often removed from the list after those criteria have been met. Public blocklists regularly include mail servers' IP addresses, especially when they share a server. Blocklisting can happen in several ways. Spam filters may mark a server that sends out an unusually high volume of mail as spam. If you don't want to send off warning indicators, be cautious about how many texts you send each week. When your server forwards spams to another, it makes it appear as if the spam came from your server.

It's your server's fault if a user on your server sends spam to another account on another ISP, which then sends it on to the original version. If you use email marketing to distribute malware, including attachments, you risk being flagged as a spammer. Spam filters see bulk email deliverability as an indication that the list used to send the email has been tampered with. While internet service providers (ISPs) don't set a hard limit on acceptable bounce rates, industry standards range from 2% to 8%. Spam filters are now catching emails with a lot of graphics, such as photographs and flash animation. Using unsubscribe links and showing your contact information in every email, as well as using double opt-in subscription procedures, can keep your firm on track with customer expectations. If your customers are interested in hearing from you, you can keep marketing to them this way.

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