Catalog Ads, also called Dynamic Product Ads (DPA), are Meta ad formats that automatically show relevant products from an advertiser’s catalog based on a user’s browsing or purchase history. When a user views a product but doesn’t buy, a catalog ad retargets them with that exact product, or similar ones, across Facebook and Instagram. Product images, names, prices, and descriptions are pulled directly from the catalog feed, eliminating the need to create individual ads for each product. For e-commerce advertisers and affiliates promoting large product ranges, catalog ads consistently deliver some of the highest ROAS on Meta.