Glossary

AdTech industry is vast and ever-changing. It might be hard to keep up with all the new slang, but worry not - our glossary will keep you properly updated!

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Client Based Tracking

What is Client Based Tracking ?

Client-based tracking stores information on the user's computer by placing a cookie in their browser when the users click on an ad. This cookie information is automatically sent to the tracking platform when a conversion page is triggered by the pixel included. By rewarding the contributor who converted, the publisher benefits later on. Because it relies on cookies, client-based tracking is easier to install for advertisers, but it isn't as accurate.

Affiliate monitoring software, such as TUNE, generates these for you immediately when a new offer is created. Client-based tracking necessitates only one action from the advertiser: adding a tracking pixel to the conversion page. Thus, setting up conversion monitoring in this manner is frequently the simplest option. Client-side tracking is an excellent solution for many networks due to its simplicity of setup and low requirement for technical expertise. Client-side tracking is the most popular method of collecting data. Data is compiled from a user's browser in this form of tracking, most commonly through tag management tools like Google Tag Manager.

Client-side tracking becomes less effective as ad blockers become more widely used, creating a barrier in the digital advertising ecosystem. When third-party cookie limits increase, the issue is brought to light. Everyone is talking about a "cookieless future" after Google Chrome stated it would stop using third-party cookies by 2023.Client-side monitoring, which focuses on the user's device, provides advertisers with direct access to more specific customer information. Client-side tracking is the default option because it is so widely used. As a result, pre-prepared code snippets make implementation quick and painless. Client-side tracking is less expensive than server-side tracking.

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