Glossary

AdTech industry is vast and ever-changing. It might be hard to keep up with all the new slang, but worry not - our glossary will keep you properly updated!

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Cloaking

What is Cloaking ?

A technique used to deliver the content on a certain page to a search engine in a way that is different content from what the user sees while searching. Visitors should expect to find a website that is easy to navigate, with simple language and plenty of graphics. Because search engines can't recognize multimedia information or graphic features, they're shown a different page while using them (with the same URL). Because of the tailored material, the search engine does not recognize the content, making this a contravention of search engine guidelines. Visitors perceive a website that is easy to use and visually appealing, with little text and lots of graphics or multimedia features.

The text on this website has been specifically written for search engines. Search engines consider cloaking to be unethical. Whenever a search engine detects cloaking, it takes action by permanently removing the offending website from the index. There will be no more mention of the website in search results. There are various types of cloaking. Users' software agents are programs that act on their behalf. As an illustration, a web browser serves as the user agent for retrieving website data on the computer's operating system. With each keystroke, your browser sends an identification number to our server, which helps us determine who you are. Whenever a crawler's user agent is detected, cloaked content is delivered.

An IP address is assigned to every website visitor based on their geographic location and internet service provider. A page with a good SERP rating and large visitor volume redirects users to the intended webpage. Your hosting company's cPanel should have reverse DNS records you may use to find the IP address and set up htaccess files to reroute the traffic. As far as cloaking techniques go, this one is the most popular. Similarly, javascript cloaking occurs when a website serves one version of its content to users with JavaScript-enabled browsers while serving a different version to those without JavaScript (such as search engines). If you utilize cloaking, Google will eventually figure it out because they update their algorithm constantly. If that happens, your website will no longer be indexed.

In February 2006, Google "blacklisted" the German automaker BMW for violating the company's criteria. Cloaking is a black hat SEO tactic that violates Google's Webmaster Guidelines, according to the industry.

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