Glossary

AdTech industry is vast and ever-changing. It might be hard to keep up with all the new slang, but worry not - our glossary will keep you properly updated!

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Commission

What is Commission ?

A fee an affiliate gets when they generate a lead or a sale to the advertiser’s website. It's also called a "referral fee" because affiliates are often compensated based on how many charges they generate for the merchant and turn into paying customers. Additionally, it could be computed based on the number of new customers brought to the business by existing customers (pay-per-lead). As a result, a company can leverage the Internet to build an affiliate network that drives traffic to its website. Other possible affiliates include the websites that link clients with similar interests, companies who provide goods and services, or referral services run by experts in their fields.

An increase in the affiliate compensation rate does not necessarily mean an increase in affiliate revenue. In addition to product pricing and market demand, other factors affect whether a flat fee, one-time or recurring commission, or a combination of these is charged. To succeed as an affiliate manager, you must have a compelling rationale for going below the average. Even if your offering is outstanding, you will have difficulty recruiting affiliates if your conversion rate is below the modal rate.

Affiliates can determine their monthly income using various web programs that use average monthly revenue, affiliate period, commission rate, and the number of consumers recommended. You may, for instance, make use of a calculator for affiliate commissions like this one. More affiliates will join your program as a result of being able to assess their earning potential rapidly. Offering a competitive commission is critical, but you must also be honest about your company's limitations.

There are numerous ways to be compensated while engaging in affiliate marketing as a second source of income. The affiliate program's objectives determine everything. Paying for indirect sales and direct sales is an example of how you can structure your compensation plan. When it comes to calculating commission, there are a few standard methods. Pay per sale/action (PPA) is the most often used method of revenue generation. When a customer purchases a consequence of an affiliate's efforts, the retailer pays the affiliate a fixed percentage of each sale. Affiliates must get customers to buy a product before it can be delivered. It's a little more difficult to understand pay-per-lead schemes. Merchants pay affiliates for sales they generate. As an affiliate, your job is to convince potential customers to visit the merchant's website and take action.

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