Glossary

AdTech industry is vast and ever-changing. It might be hard to keep up with all the new slang, but worry not - our glossary will keep you properly updated!

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Cookies

What is Cookies ?

A small piece of data sent to a user, and their purpose is for the website to remember important information about the user or record their browsing. In addition to HTTP cookies, other names for these files include Internet Cookies (Cookies), Browser Cookies, and Web Cookies. When a computer receives and then sends back a packet of data, it is referred to as a byte stream. It doesn't matter what type of cookie you use because they are all stored in a specific file on your computer, and they keep track of your website visits and user activity.

To better comprehend online user behavior, they're commonly employed in online marketing. The EU General Data Protection Regulation and the e-Privacy Regulation have raised awareness about data protection, and as a result, many cookies now demand explicit approval from the user. Even by default, some web browsers now block cookies that aren't necessary. These strict guidelines will probably lead to the abolition of cookies in the future.

Cookies hold information that can be used for various purposes, including making purchases from online retailers, storing passwords or user preferences for next visits, or gathering statistics about how users use a site. Session cookies, which are used for online purchasing and are removed when the website is closed, are one type of cookie, while marketing cookies, which remain valid for several years, are another.

There are two types of cookies essentials and non-essentials. Cookies allow web admins to acquire more information about their users, surfing habits, and interests, which may serve their customers better. Cookies will likely be phased out of internet marketing models during the next few years. Users are becoming increasingly aware of data protection issues, and browser providers are gradually eliminating cookies; thus, the writing has been on the wall for some time.

Third-party cookies are currently blocked by default in several popular browsers, including Apple's Safari and Mozilla's Firefox. In other words, because they come from third-party sources, most cookies that aren't strictly necessary, like those used in online marketing, are completely pointless. As of 2022, Google's Chrome browser will by default block all third-party cookies. On the other hand, Google will be forced to alter its advertising platforms in light of the major percentage of revenue that comes from (remarketing) advertising.

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