AdTech industry is vast and ever-changing. It might be hard to keep up with all the new slang, but worry not - our glossary will keep you properly updated!
Internet bot that crawls the Web mostly for Web indexing. Every web page on the internet is studied to acquire relevant information when needed. These search engines received their name from crawling, a technical term for using a software program to access a website and collect data automatically. There are various companies out there that employ web crawlers to gather information and then use a search algorithm to offer the most relevant results for users' queries. After that, search engines compile a list of relevant web pages that appear due to the user's query.
A list of URLs to visit on the internet is called seeds by a web crawler. The information contained in each URL is scanned to find out what it is. As well as the links in your writing, a bot will keep track of keywords and phrases that you employ frequently. In other words, it captures a picture of a page right now. A database, sometimes known as a repository, is where the data is stored once it has been acquired. Companies can use crawlers to catalog their websites or researchers, although Internet search engines are the most common users of web crawlers.
Each web page's cataloged information is stored in a massive database from which it can be retrieved. Crawlers must do more than simply view and categorize new web pages to offer search engines the most relevant results. It also needs to go back and review previously cataloged pages to see if anything has changed to make the information no longer relevant. Crawls are carried out regularly to discover new pages and keep the data on current pages up to date. The frequency at which crawls are performed is determined by the type of crawl being used. More in-depth crawls are designed to catalog a webpage as if it were being cataloged for the first time. However, new crawls don't go as deep. Because they can be run more frequently, they help keep the database fresh. Although they crawl fewer sites, they may not be as searchable as other search engines because of the lower indexing.
To find the most up-to-date information, a web crawler not only catalogs keywords and visits previous pages but also changes its selection policy to favor updated pages more often. When a website is updated constantly, it has a better chance of being properly indexed, which raises the chances of it appearing in a search engine result. Search engine optimization (SEO) is the process of finding patterns and trends in large amounts of data.
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