Glossary

AdTech industry is vast and ever-changing. It might be hard to keep up with all the new slang, but worry not - our glossary will keep you properly updated!

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Datafeed

What is Datafeed ?

A file with a list of all sold products by a given advertiser. The use of a datafeed speeds up the process of adding product information to a website. Provide publishers with access to your datafeed if you are a manufacturer, supplier, or merchant. Publishing a product data feed on your website is possible if you're a publisher on the other side. If you have a Datafeed, make sure to include all fields, including optional ones, for each product. If you're in the eCommerce business, the data feed from your online stores is transmitted to places like Amazon and Google so they can display your product listings properly. And that's pretty much it in a nutshell. Just make sure the feed is in the correct format if getting product data from one place to another (your sales channels) is your primary goal.

Using product data, eCommerce sales channels can determine when and where products should be shown based on customer needs and interests. As long as companies look at the data feed as a tool to assist their customers in finding the right products, they can do a lot more with it. Therefore, having an accurate and up-to-date data feed with appropriate questions added to match your potential customers' searches is critical. By sharing data outside of the Website, you're creating an online representation of your product, and you're paying for that product's performance as well as being compared to its competitors' quality. Product discovery is the primary objective of using a data feed. It's critical to have a data feed that's accurate and meets the channel's requirements. The use of a product data feed speeds up adding thousands of goods' worth of data to a website.

An online retailer can provide product data feeds to publishers, who can then use that data to showcase products on their website. Make your data feed available to publishers so that they can assist you in attracting customers if you're a retailer, manufacturer, or supplier. The fact that the data is structured is one of the most important features of a data feed. However, while this may seem a mess to the uninitiated, the organized fields simplify things for computers and algorithms. In a data feed, each object (product or record) has a slew of predefined properties. These attributes both describe the development and set it apart from the rest of the feed. Typical values can be assigned to features, such as whether or not they are in stock. A product's title or description is an example of an open matter. Links to photos can be included in a product listing in a data feed. This is used to display product information on shopping websites and other destinations.

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