AdTech industry is vast and ever-changing. It might be hard to keep up with all the new slang, but worry not - our glossary will keep you properly updated!
A function that allows affiliates to send visitors to a specific page on the advertiser’s website. Deep linking is the practice of using a hyperlink to point to a location on a website other than the homepage. The Hypertext Transfer Protocol (HTTP) does not distinguish between different kinds of links and linking schemes. Deep connections have the same functionality as any other link type. As a result, users have more online freedom. Authors of websites can simply connect to pages within their site or content on another site because deep linking and other links have no distinction. Previously, deep linking was conflated with hotlinking, which can cause issues for some organizations.
When someone clicks on a hotlink, they are taken straight to a file that is ready to be downloaded, leading them to believe that the copyright of that website protects the document's content. In contrast, external hot links infringe on third-party copyright. Even though it has been touted as an alternative to hotlinking, deep linking poses several risks. Bypassing a website's most important deep page with a deep link can annoy the website that it's being linked to. Instead of worrying about this, make sure that every page of your website has relevant content. Deep linking has a lot of advantages that significantly exceed the disadvantages. The first way these links benefit a website is by improving its search engine optimization (SEO).
Some of the advantages are as follows: Links to older blog posts let Google know that the information is still relevant to today's searchers. All pages on a website, not simply the homepage, benefit from the increased ranking due to deep links. Compared to homepage links, deep links appear more natural and less spammy, reducing your risk of being flagged as spam by Google. It gives you the ability to rank for a variety of different keywords, not simply those on your site. To help with search engine optimization, deep linking can also be used as part of a successful advertising campaign. Using a deep link, direct site users to other places, such as product or contact pages, can be accomplished.
Visitors can be directed to the most relevant page on the website with only a single link, saving them time and effort. It's particularly useful for sites that offer a variety of goods or services. Deep linking enables websites to generate different landing pages for other users—deep linking. Referrals and affiliates are rewarded with a percentage of the traffic supplied to a certain website or webpage.
Sign in to your account and you can start earning immediately!
Don't have an account yet? Register here.