Glossary

AdTech industry is vast and ever-changing. It might be hard to keep up with all the new slang, but worry not - our glossary will keep you properly updated!

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Disclosure

What is Disclosure ?

A notice/page that appears on your page and noise the visitors that you’re getting paid for service endorsements and purchasing suggestions. A Disclosure is a message that can be found in a site's footer or sidebar. Their primary goal is to inform website users that they are now on an affiliate website and that affiliates make money from any actions they take. To be honest and upfront with the website's visitors, companies, employ disclosure notifications. The FTC mandates the inclusion of disclosure information. If a company is paying for advertising and users aren't aware of it, the Federal Trade Commission views it as misleading.No one wants to be taken advantage of while making a purchase or making a service reservation, and all customers share that concern.

There's only so much research you can do before you're satisfied with your purchase, and even then, there's no guarantee. When conducting company research, customers now have more options thanks to influencers and social media. They rely on reviews from others who are similar to themselves to make purchasing decisions. Reviewers who have had success with it are more likely to have success themselves. Consumers have more discretion over what they take away from an advertisement or review due to the FTC Disclosure Act. By being upfront, you, as the influencer, not only help to maintain your dedicated following, but you also help to maintain the integrity of the industry as a whole.

The Federal Trade Commission (FTC) does not specify what wording should be used, instead stating that the purpose is to "convey readers the necessary information." Four principles govern disclosure. Consumers should easily see disclosures - Make sure your disclosures are in a large enough font to be seen against any background. Consumers must be able to understand the exposures — no ambiguous or cryptic wording is allowed. Please don't tuck your disclosures away towards the bottom of your blog posts or in the middle of long articles where readers will have to click to find out more. Products and services should be advertised with disclosures next to them.

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