Glossary

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Duplicate Content

What is Duplicate Content ?

Content that matches other content completely or is very similar. While it can include copied text, it can also comprise content duplicated unintentionally due to a faulty linking structure. Internally repeated content appears on multiple pages within the same website, whereas externally repeated content appears on various websites. For any duplicate content, search engine algorithms might penalize you by lowering your page rank. While copied content that appears the same on several web pages is considered duplicate, it can also include content strikingly similar to the original. It will still be regarded as a copy of the original content if it is the same but reorganized or shown differently on the page. There are two forms of duplicate content: external and internal. Material that appears on multiple websites is referred to as external repeat content.

There are no limitations to the types of content that can be included in it. In terms of internal repeat content, this refers to content that appears on multiple pages within the same domain. A site's ranking on the search results page used to be jeopardized by having duplicate material. In today's advanced algorithms, repetitive content can be differentiated from one another depending on the type of content in question. Each search engine's job is to offer the user the most relevant list of results. There are algorithms designed to detect and penalize information that has been maliciously reproduced or gives a bad user experience. This may have significant SEO ramifications for certain web pages. It's possible for a website's ranking to be lowered or even revoked if a search engine believes the content there isn't valuable or if a more practical version of the page can be found elsewhere.

Google can still penalize websites even if no malicious activity is found on their servers. Google will prioritize search results based on factors, including many versions of a piece of content available online. In the long run, this will dilute the original's search engine optimization power. Duplicate content is clear when copied and pasted onto another webpage, but finding other types of repeated content can be challenging. To give just two examples, there could be duplicate material or out-of-date software that has not been removed, meaning that old web pages can still be found via Internet searches.

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