AdTech industry is vast and ever-changing. It might be hard to keep up with all the new slang, but worry not - our glossary will keep you properly updated!
An expression, meaning the click was generated (or another event such as sale, transaction, etc.).It's a piece of code that's either on the "thank you" page or on the sales page. The term "fired pixel" just means "the click ID was produced," which is all it means. When a customer clicks on an affiliate link, a Click ID is generated. Another option is to set up your pixels so that each time a sale or transaction is generated, a pixel is triggered, and the relevant information is sent to your account. There are two most common types of pixels, and that are Retargeting pixels and Conversion pixels.
If someone comes to your website and leaves without doing the action you wanted them to, like making a purchase, retargeting pixels, follow them so you may send them ad campaigns to entice them back. You can measure an ad campaign's effectiveness by tracking the sales (or any other defined conversion statistic) that result from an ad campaign that uses conversion pixels. It's critical to have conversion and remarketing pixels because the data they collect helps you learn more about your website's users and then utilize that knowledge to refine and improve your marketing efforts over time.
If your visitors leave your site without completing an expected or desired activity, such as making a purchase, you can utilize pixels to keep them engaged through paid advertisements. Your paid ads can be tracked and analyzed with the help of ad platforms. If you use conversion pixels, you'll have access to all of your ad platform's purchase data, including post-click and post-view data. When you hear the term "post-click," you're referring to customers who saw your advertising, clicked on them, and then completed a purchase, either immediately after the click or at some later time. Post-view refers to customers who saw an ad but did not click on it but afterward bought something. When using a retargeting pixel, it's critical to assess the size of your target segments. Hence, you know how many new people you can entice back to your site with retargeting advertising.
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