Glossary

AdTech industry is vast and ever-changing. It might be hard to keep up with all the new slang, but worry not - our glossary will keep you properly updated!

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GEO Target

What is GEO Target ?

A method of targeting a specific country. If you hear affiliates talking about GEO, they're referring to a certain country. By tracking a visitor's unique IP address, geo-targeting can determine their geographic location. This technique is employed to acquire user information that will be used for marketing purposes in the future, and it greatly enhances marketing effectiveness. Geo-targeting also has the advantage of allowing you to provide users localized content based on where they are located. Using Google Advertisements geo-targeting, search advertisers can designate a specific location or a group of areas as the only places their ads will appear.

Restaurants, brick-and-mortar stores, and e-commerce sites all rely on this strategy to some extent, and it's critical to their success. When considering location, experimenting with various concepts and methodologies might provide surprising results–including vastly different conversion rates. Geo-targeting is one technique to give more accurate and relevant content that meets people's expectations for personalization. Personalized content boosts sales, not just for users. There are various ways to have geo-targeting for testing. IP-based redirection on your server is a straightforward solution to your problem. You may use.htaccess or httpd.conf on your Apache server to set up simple geo-location redirection.

PPC platforms like Google Ads or Facebook Ads can also be an easy way to evaluate geo-location. You can target your campaign to specific countries and languages, and you can even specify the URLs to which your ads should be directed. Use of subdomains or subfolders according to Google's Webmaster guidelines for nation segmentation is another option. You'll need a generic top-level domain (TLD) for this, of course. Using geo-targeted elements will allow you to conduct experiments without incurring the costs of PPC or an international SEO strategy for content-specific items and multivariate testing. An intrinsic challenge arises when starting an investigation into geo-targeting conversions: how can you confirm what works? Asking people from all over the world to explore your targeted pages and report back to you is one option.

Using a "global geo proxy network," on the other hand, is significantly handier and lets you browse the web from many global locations. More than 100 sites throughout the world, including countries and cities, are available through various services. Browser extensions allow you to select a place from a dropdown menu and browse as usual. They are the simplest and most dependable methods.

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