Glossary

AdTech industry is vast and ever-changing. It might be hard to keep up with all the new slang, but worry not - our glossary will keep you properly updated!

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Hyperlink

What is Hyperlink ?

A word or a picture on a web page you click on that takes you to another page. Hyperlinks are frequently highlighted in a different color so that users can distinguish them from the rest of the text and recognize that they are clickable (hyperlinks are usually colored purple or blue and are sometimes underlined). When a hyperlink is clicked, the user is taken to another web page/document or a different location on the same web page/document. Hyperlinks are defined by an HTML code that points to a certain place, such as a window, a category, a separate web page, or a document. Internet users would be forced to remember every page's URL if not for hyperlinks that connect online sites.

To launch a new page, you must click, tap, or select a hyperlink in your browser's address bar. Take a look at the links provided below to learn more about hyperlinks as an illustration. Hyperlinks can be generally divided into two: internal and external hyperlinks. An internal hyperlink is a connection that connects one domain's several subpages. It's commonly structured in a link structure, which is a web. It's also used to guide users through a website's content in a certain way, known as a click path. There are four basic link structures: linear, tree, star, and network, each with its own set of click path controls. Users can access a different domain via an external hyperlink. It can be characterized as an inbound or outbound hyperlink.

When you connect your domain to another, you're using an outbound hyperlink. This site is primarily used for citations and recommendations. Inbound hyperlinks, often known as backlinks, are links from other websites that lead to your own. These incoming connections help build a website's backlink profile, which is an important part of SEO. Backlinks from other websites indicate to search engines that your site is trustworthy and valuable. This can improve your website's visibility and influence your ranking on a SERP. Hyperlinks can be beneficial if they are used correctly.

They can potentially harm a website's rankings if used incorrectly. Unnatural inbound links from spammy websites should be avoided when dealing with hyperlinks, as they can negatively impact their rankings. External links to your material should also go to high-quality, relevant sites for both you and your viewers' benefit. The quantity of links also influences rankings. An excessive number of outbound links might make a website appear spammy.

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