Glossary

AdTech industry is vast and ever-changing. It might be hard to keep up with all the new slang, but worry not - our glossary will keep you properly updated!

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Keyword

What is Keyword ?

A word user types on a search engine to find documents associated with that term. It might be a single phrase or a collection of words used to search the Internet for information or documents. Keywords are a type of information that provides a summary of a web page or topic's content. Keywords assist the search engine in matching a search query to a relevant web page. To advertise products and services on the Internet, keyword marketing is utilized as a part of a bigger search engine optimization (SEO) plan. To improve a website's search engine rating, keywords are employed throughout the text and other locations. Furthermore, keyword marketing can refer to the ad banners that firms purchase to appear on search results pages.

Keyword marketing is a well-known method of boosting SEO efforts. It serves as a link between a website's content and what consumers look for on a search engine like Google. Pages that are well-optimized for keywords and phrases and provide valuable, high-quality content will rank higher in search results. Keyword marketing is vital because it increases the likelihood of a website showing on the first page of search results, where up to 92 percent of consumers do not go past the first page. Keywords and phrases should be used in a website's content, but they can also be used in other locations. Keywords can also be used in marketing headers and leaders. Meta content and descriptions, URLs, Title tags, and Alt tags are all important for movies and photos.

Because keywords are crucial, companies will conduct keyword research to see which terms and phrases will drive the greatest traffic to their website. Uncommon keywords and phrases that marketers may not be aware of can also be discovered through careful research. It's critical to keep track of the performance of specific keywords and phrases. Most advanced marketers use SEO tools like SE Ranking to track keywords, traffic, and various other website metrics. If they aren't working well, new content with new keywords might be submitted to see how they perform. Keyword marketing works behind the scenes to help a company or organization succeed.

It costs nothing to deploy in most circumstances, yet it can boost sales. The correct keyword marketing campaign may increase search engine visibility, drive visitors to the website, and improve purchases and conversions. For keyword marketing to be successful, various traps must be avoided. One of the most important is to avoid keyword stuffing. It's also crucial to employ keyword words the way they'd be searched for rather than the way they're defined. As the popularity of voice search grows, this will become more vital than ever.

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