Glossary

AdTech industry is vast and ever-changing. It might be hard to keep up with all the new slang, but worry not - our glossary will keep you properly updated!

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Lead

What is Lead ?

A potential customer of the products or services. It can refer to both a potential consumer and a visitor's behavior in affiliate marketing. Aside from the sale, the merchant determines this activity and could be a website registration, sign-up for a newsletter, use of online service, or something else. In the pay-per-lead payment model, affiliates are paid a commission for each lead generated (action). They also show a visitor's interest in a product, website, or service before becoming a customer of the organization. The type of lead is determined by where they are in the marketing funnel. Marketing leads can be divided into three categories.

At the start of the buyer's journey, the leads are known as information-qualified leads (IQL). At this point, a business should provide useful information on a topic related to the person's inquiry in exchange for personal information such as their name, email address, and location. A "cold lead" is a term used to describe this type of marketing lead. Leads in the middle of the sales funnel are referred to as marketing qualified leads (MQL). They have shown an ongoing desire to work for a corporation. When prospects perceive an issue, they usually look for a company that can solve it.

A "warm lead" is another term for this type of lead. Sales qualified leads (SQL) are at the bottom of the funnel who have expressed an interest in purchasing something. It's also known as a "hot lead." There are various ways through which leads can be generated. These ways include Choose promotional tools Target your promotional efforts Create valuable content Use subscription forms Create lead magnets Generate leads from your blog. Marketing leads are converted into customers by using behavioral data, nurturing leads, and smoothly converting leads into customers. Create different buyer personas based on the behavior of your target audience.

This data can help you understand how to move certain groups of leads from the top to the bottom of the sales funnel. You may communicate essential information to a large number of individuals at once with email marketing. Provide meaningful and relevant information to your prospects, demonstrate several approaches to meet their needs, and demonstrate competence in your sector. To effectively educate prospects, develop a lead nurturing strategy, and deploy drip messages with Automation 360. Also, make them an offer based on where they are in the funnel. Make the most of your opportunities to complete the deal. People are more prone to spend more money than usual around the holidays, for example. It's past time to create a unique offer to finish their purchasing journey.

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