Glossary

AdTech industry is vast and ever-changing. It might be hard to keep up with all the new slang, but worry not - our glossary will keep you properly updated!

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Link building

What is Link building ?

Getting hyperlinks from other websites that are not your own. Link construction is the process of making changes to a link. These changes provide useful information about the visitor's relationship with the link's destination address. This method is used to measure the effectiveness of a company's (or an individual's) marketing campaigns or advertisements. Because connections are one of the essential ranking elements for search engines, link creation is crucial. When crawling a webpage, search engines like Google look at the number of high-quality inbound links. A webpage's ranking will improve if it has more high-quality links. Most link-building approaches and strategies can be classified into four categories: Add, Ask, Buy and Earn. It's called "adding" a link if you can go to a website that doesn't belong to you and manually place your link there.

Business directory submissions, social profile building, blog commenting, posting to forums, communities, and Q&A sites, and creating job search listings are the most typical strategies in this area. As the name implies, this is when you contact the owner of the website from which you want a link and convince them to link to you. For this collection of link-building strategies, that "compelling reason" is critical. People you contact don't care about you or your website (unless you're a celebrity). Thus they have no reason to assist you. At best, you'll waste a lot of money on faulty links that do not affect your results; at worst, your website will be penalized. However, we'd be putting you at a disadvantage if we didn't tell you that many people in the SEO field "purchase" links in a variety of methods and get away with it.

You “earn” links when other people connect to the pages on your website without you having to ask them to do so. This doesn’t happen unless you have something truly outstanding that other website owners would genuinely want to mention on their websites. In a technical sense, retaining your hard-won links isn't truly considered "link building." However, we believe it merits a quick mention in this guide. Link reclamation and repairing 404 pages with links are the only two methods for preserving links.

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