What is Meta Description ?
An HTML and XHTML element used to describe the page to search engines. A Meta description summarizes the content of a webpage in a few words. Search engines use this description hidden from site visitors to display a web page in search results. Improving SEO and the page’s click-through rate (CTR) in the search engine are aided by optimizing the metadata. The goal of your Meta description is to entice people to click on your website when they see it listed in the results, which will lead to more sales. Even though Meta descriptions do not appear on Google’s list of ranking factors, the search engine considers click-through rates (CTRs) when determining whether or not your page is a good result.
Meta descriptions can bring in a lot of targeted traffic that is worth a lot of money. A meta description that shows a searcher has found exactly what they were looking for helps your page get more traffic from people interested in what you have to say and offer. Meta descriptions have the potential to boost conversion rates. In the same way, a well-written Meta description that is relevant to the page’s subject and tailored to visitors’ search intent can greatly enhance conversion rates.The trust your audience has in you can be fostered through your Meta descriptions. Providing the Meta description promises shows your viewers that you are a reliable, trustworthy source who doesn’t deceive them.
What happens here might have huge ramifications for the image of your company. There are various best practices involved in Meta descriptions. These are Write Enticing Copy that answers to searchers’ needs, use a tone that is Consistent With Your Brand Voice, Align Your Meta Description With User Intent, Be Very Specific With Your Meta Description. According to best practices, meta descriptions should have a maximum length of 155 characters so that Google doesn’t truncate them in search results. In actuality, there is no restriction to the length of a Meta description; nevertheless, Google shortens these snippets to 155 or 160 characters, depending on how many pixels certain characters take up.
The length of your Meta descriptions will be determined by the message you’re trying to express. As a result, you must preserve them for an extended period to adequately detail and provide value to entice clicks. Keep in mind that you have no control over what Google displays in search results. It may show the complete Meta description or only snippets from certain sentences.