Monetized search is the methodology of advertising that associates user searches on a site or app with paid results and sponsored content. Once the user has searched for something using a keyword, the site provides a mix of natural results and sponsored results depending on what the user has been searching for. Publishers are paid each time a user clicks on such advertisements or, in some cases, takes a specific conversion action such as buying something or subscribing to a service.
This approach leverages real-time user intent, and the ad becomes more attractive and more likely to be clicked and converted. Monetized search is usually made possible by arrangements with ad networks or search feed providers, who supply the target content and oversee the revenue-sharing process. By using monetized search, publishers can grow their user engagement in target content while generating a sustainable source of income from search traffic