Everything you do outside of your website that has the potential to affect your search engine rankings. When you optimize your site for off-page SEO, you’re working to improve how visitors and search engines perceive your site’s legitimacy, authority, popularity, and relevancy. An important part of optimizing for off-site ranking criteria is helping search engines and users see a site’s reliability, popularity, and authority. People achieve this by enlisting the help of other credible online sources (websites, individuals, etc.) to publicize and connect to your website. They are "vouching" for the quality of your website’s content in this manner.
For decades, search engines have been working to offer the best results to users. On-page SEO elements, quality factors, and off-page SEO factors are all taken into account to attain this goal for their clients. Off-page SEO gives them a clear picture of how the rest of the internet (including other websites and people) view their website. A high-quality and informative website will be more likely to have references from other sites. It is more likely to have brand mentions on social media (Facebook likes, tweets, Pins, etc.), and it is more likely to be bookmarked and shared by communities of like-minded individuals. Off-page SEO has a lot of benefits for website owners.
Off-page SEO’s primary benefit is an increase in rankings; the website will rise in the SERPs, resulting in greater traffic. Page rank is a number between 0 and 10, indicating the prominence of a website in the eyes of Google. Larry Page and Sergey Brin devised the method, and it is one of the reasons why Google has been so effective in returning the most relevant results to users who conduct searches. At this time, Google uses more than 250 different ranking indicators to determine where a website should be in the search results.
Higher rankings also mean more visibility because a top-ranking website receives more links, visits, and social media mentions. One thing leads to another, and then another, and so on, it is an endless cycle. Expertise, Authority, and Trustworthiness (E-A-T) is a new ranking factor added by Google recently that has a direct bearing on off-page SEO. To put it another way, Google wants to give preference to websites that show competence and authority in a certain field, and one of the ways to verify that the websites selected by the algorithms can be trusted is through the amount and type of incoming connections. Off-page SEO is just as critical as on-page SEO. You need to do both if you want your SEO operations to be effective.