AdTech industry is vast and ever-changing. It might be hard to keep up with all the new slang, but worry not - our glossary will keep you properly updated!
Advertising content that is made by advertisers and promoted by publishers. In business, an offer is a product or service with a single purpose: to meet clients' needs, satisfy their "wants," or perhaps meet both. It may also be described as a concept or a project that has as its goal the purchase and sale of a specific good or service according to predetermined rules and regulations. You need to know what matters most to your clients before you can design a product. Through market research, your product development team can incorporate customer-requested features and benefits. For that reason, it can be more difficult to pinpoint non-product demands that go into the overall offering.
Express delivery gives you an advantage over competitors who only offer standard delivery, if consumers require components or raw materials fast to keep production lines operating. Some of your consumers may prefer the option of ordering your products online rather than visiting a store. Products that are difficult to install or require regular maintenance necessitate additional customer support services. If you sell consumer electrical products like home entertainment systems, your clients will appreciate the ease of having a professional install and configure the system to perform optimally. A proactive support package that uses remote diagnostics to keep equipment working smoothly with minimal downtime is highly valued by purchasing a machine tool.
The ease of your customers is an intangible asset that can set you apart from the competition. Auto repair shops that stay open late or offer a pick-up and delivery service go above and beyond to make their clients' lives easier. Automated software upgrades, such as when new versions are released, save clients time. Providing bespoke credit packages to business customers helps them manage their cash flow and may help you land the contract.
Another thing to consider is the quality of the customer service. After a consumer buys a product, follow up with a courtesy call to show that you value your relationship with them. It provides clients with confidence and peace of mind that they are dealing with a dependable supplier when they respond promptly to service queries. As a result, customers place varying values on different components of a product, making it imperative that the offering be customized for each individual. Bundling your products and value pieces allows you to meet the specific demands of each consumer.
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