AdTech industry is vast and ever-changing. It might be hard to keep up with all the new slang, but worry not - our glossary will keep you properly updated!
Optimizing the content of a web page for search engines and human users is called on-page SEO (sometimes called "on-site SEO"). Title tags, content, internal links, and URLs are all common elements of on-page SEO. On-page SEO improves your search engine rankings, drives more traffic to your site, and increases your conversion rate. On-page SEO takes time to show results, but your internet rankings and sales will rise once it does. There are several ranking criteria to consider when doing on-page SEO. All of these variables should be optimized. If you take the time to optimize each of these elements, your search engine rankings will improve, and your website will be tougher to compete with. It is impossible to achieve effective on-page SEO without a mix of various elements.
To increase your performance systematically, you must implement two fundamental strategies: analysis and regular monitoring. An optimized website's structure and content are of little use without clear goals and an in-depth analysis of problems that need to be resolved. Measures taken without a robust evidence-based approach can have the opposite effect of what is intended — perhaps damaging keyword ranks or causing conversion rates to plummet. On-page optimization does not have a standardized procedure that is universally regarded as being good practice. Analysis and implementation strategies should be as thorough as feasible (or other KPIs).
The following list seeks to cover the most popular parts, divided into four key sections, despite the lack of a straightforward step-by-step method for upgrading the website on-page elements: Technical optimization, internal links, structure and design, and content. It is possible to optimize a website's technological components in three ways: Server speed, Source code, and IP Address. On-screen items like text and graphics are not the only types of content that fall under the umbrella term "content" in this sense. Alt-tags and meta-information are examples of non-visual components that are included.
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