Glossary

AdTech industry is vast and ever-changing. It might be hard to keep up with all the new slang, but worry not - our glossary will keep you properly updated!

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Paid Search

What is Paid Search ?

An ad model where affiliates only pay the host when their ad gets clicked. Paid search is a type of digital marketing where marketers pay a fee to have their ads appear in a certain spot on the search results page. It's based on the pay-per-click (PPC) affiliate business. You only pay when someone clicks on your ad. The main advantage of paid search is placing your organization at the top of the search engine results page. Pay-per-click (PPC) will get you the top spot in the SERP regardless of how good your organic search strategy is. This is especially true on mobile devices, as smaller screens mean more real estate to sponsored results.

Businesses that want to grow their consumer base should turn to search engines like Google, Yahoo, and Bing. For search engines like Google, this means that there will always be a steady stream of high-quality traffic accessible for them to pick. There are a lot of benefits to using paid search ads. It attracts a high intent audience. With a little keyword research, companies can find customers who are most inclined to buy what they have to offer. It is also a great bang for your marketing buck. Due to the bidding model used by search engines, they allow the market to determine the price of adverts. In most cases, businesses pay less than the maximum bid price and can adjust their bid at any moment if competition interest in a term increases.

They provide a fantastic return on investment and safeguard against price inflation (ROI). Brands get an average of $8 back for every dollar they spend on Google advertising. Likewise, it also gives immediate results. In contrast to other components of an SEO plan, businesses can see quantitative and high-quality results quite soon. Pay-per-click (PPC) ads are extremely targeted, eliminating customers who require a lot more convincing to buy. As a result, companies target customers who are more likely to purchase again quickly—in addition, launching and setting up a campaign requires relatively little time and effort.

Search engines don't need creative materials, so brands don't have to worry about employing a graphic designer or copywriter (e.g., images or copy). But keep in mind that long-term management of paid search ad campaigns is required; do not leave it to chance. Always be sure to check in and make adjustments as needed.

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