Glossary

AdTech industry is vast and ever-changing. It might be hard to keep up with all the new slang, but worry not - our glossary will keep you properly updated!

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Payout

What is Payout ?

Revenue received per conversion. For each transformation, you earn some monetary reward known as a payout. Payouts can be expressed as a percentage of the total or as a fixed amount. Price, insurance, or the return on an investment are all ways to pay for it. The expectation of a monetary disbursement for your company can also be called as a payout. There are usually two ways to do this in practice. It can refer to a financial reward for a service provided or a return on investment. Since the digital revolution, the nature of the workplace has altered dramatically. In the gig economy, businesses don't just rely on the labor of their employees; they also use the services of independent contractors and temp workers.

Third-party payment service providers frequently provide payout solutions for paying these outsourced parties. Payments can be made in various currencies to service providers' bank accounts or e-wallets from anywhere in the globe by businesses. Put another way; a payout is the percentage of a publicly-traded company's profits distributed to shareholders and investors. This is more commonly referred to as a dividend distribution. Investors may receive a fixed dollar amount or a percentage of their original investment as a payout, depending on the investment strategy. However, they can be represented over any period or as an 'overall payout' for the duration of an investor's involvement with your company.

They are typically expressed every quarter. Cash or stock dividends might be used to pay out payouts. Payment can also refer to the interval between the time an investment is made and the moment at which the investor can begin to reclaim some of the profit. This is also known as the "payment period," "term to payout," or "time to payout". It is important to know your payout ratio because it shows how much of your company's profits are distributed as dividends. This is a crucial measure for investors, and it could have an impact on their investment plan.

The retention ratio refers to the percentage of your income kept in the business rather than distributed as dividends. It's a good indicator for investors, when corporations can maintain or even grow their payout ratios. In other words, they're able to manage their cash flow while also generating steady revenues successfully

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