Glossary

AdTech industry is vast and ever-changing. It might be hard to keep up with all the new slang, but worry not - our glossary will keep you properly updated!

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Playable Mobile Ads

What is Playable Mobile Ads ?

Ad units that offer users a preview (gameplay) of an app before potentially installing it. Advertising gives interactive snippets to capture users' attention when they appear on mobile games, such as "playable mobile ads". These adverts are usually under a minute long and can even show as micro-games where you can try playing the offered game. Users can test out a sample of your app with playable advertising before downloading and installing it to obtain access to the whole experience. For this, you'll need to design a drastically scaled-down version of your app's core functionality so that people may "try before they purchase". Playable advertising is frequently connected with mobile games marketing.

Consumers can test out the gameplay, become addicted, and then decide whether or not to download and install the game. On the other hand, other verticals are coming up with new and inventive methods to use highly engaging playable advertisements. There are various advantages of using payable ads. Playable advertising is an excellent technique to attract customers since they give them the option to trial your software before downloading and installing it. Additionally, consumers that choose to download your program will know exactly what to expect, which will reduce churn and uninstall rates. Because of playable advertising, user retention is more likely to rise.

Increase your audience's lifetime value (LTV) by targeting users who are more likely to stick around. This means that every ad dollar spent will be worth more. Advertisers can use playable ad developers' data to find behavioral trends and other insights that can help enhance their campaigns. For instance, the type of person who engages with your ads and the optimal CTA for driving conversions can be identified. Compared to other ad formats, creating playable advertising necessitates a higher level of programming expertise and involves testing and optimizing many more components. Although it takes more effort to generate high-quality playable commercials, the advantages frequently outweigh the downsides.

To create playable advertising, you can choose between two methods: Interactive Video Pure HTML and. When you use interactive video, you mean incorporating HTML code into your video. When it comes to 3D or playable cinematic commercials, interactive video can be a wise choice because of its interactivity. Interactive video advertising requires larger files and puts more loads on the network than traditional playable ads, which use plain HTML. HTML is the playable adbuilt from the ground up using HTML code to mimic the in-game user experience closely. Pure HTML gives you complete control over the ad and a more accurate representation of your mobile gaming experience.

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