Glossary

AdTech industry is vast and ever-changing. It might be hard to keep up with all the new slang, but worry not - our glossary will keep you properly updated!

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Portal

What is Portal ?

A custom-built website that gathers data from various sources; including email, search engines, and online forums. The information it receives from different sources is put together similarly, which creates the portal's content. There are numerous reasons why a small and medium-sized business would choose web portal construction. A single "pain" or "flash moment" in the company's history can set off the process of creating and establishing an online business portal for that corporation. Teams and offices located in multiple locations and the desire to increase communication and information sharing between your company and suppliers are common motivators. These, of course, can differ based on the type of organization and its operations.

Web portal software makes it possible to combine data from several sources and communicate it across various departments, customers, and suppliers. Small and medium-sized enterprises (SMEs) commonly use web portals such as sales portals, project management portals, customer portal solutions, membership portals, CRM portals, HR portals, intranet portals, and corporate portals. You can use a vertical or a horizontal web gateway to influence the way your organization runs. Vertical web portals concentrate on a specific application or business function, such as HR, accounting and finance, CRM, ERP, service management, or warehouse management. They make it possible for people inside and outside your company to see, edit, and contribute to processes in a specific application (s). For example, a company may want to provide an online customer portal where suppliers can read, add to, or modify order status details and other associated information.

Horizontal web portals enable consumers to access aggregated data from various apps on a single screen. (This is not to suggest that vertical portals cannot aggregate data from other apps, but this is not their major focus.) This type of online portal eliminates the need for users to sign in to many key business programs to read, write, or combine information. Because of this, it has the potential to boost user productivity and efficiency greatly. A web portal's advantages often include increased customer happiness, better access to vital data, and basic login statistics. But the majority of organizations that have implemented web portal software claim to have obtained the following commercial advantages: Elimination of back-office administration, scalable IT licensing options, improved decision-making, and improved communication that strengthens connections with customers and suppliers.

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