Glossary

AdTech industry is vast and ever-changing. It might be hard to keep up with all the new slang, but worry not - our glossary will keep you properly updated!

Developers checking website

Redirection

What is Redirection ?

Process of having a URL, when it is clicked, forwards to a different URL. It's also known as URL forwarding because it makes a web page accessible via several URL addresses. In its simplest form, redirection occurs when all pages within a URL domain are forwarded to a different domain. URL redirection can be used for various reasons, including preventing broken links when websites are moved, URL shortening, and privacy protection. Redirection can be utilized on sites with just a few redirects up to sites with thousands of redirects. Using this plugin has been highly recommended by other Word Press users for over a decade, and the best part is that it is free. Redirects can be created and managed fast and easily without any knowledge of Apache or Nginx being required. You can use Redirection to redirect any URL if your WordPress platform is compatible with permalinks.

Regular expressions are fully supported, allowing you to design redirect patterns that match any number of URLs. Query parameters can be compared and even passed to the target URL. Additionally, the plugin may be set up to automatically produce a redirect whenever a post or page's permalinks are modified. Redirecting can be done in several ways, including login status, browser, referrer, cookies, customer filter, IP address, and page type, not just by simply matching URLs. Redirect has three types: 301 moved permanently, 302 found, and Meta fresh.

Redirecting one URL to another is a widespread practice. Three hundred one redirects are the preferred method for both users and search engines, but there are also more possibilities. Serving a 301 tells browsers and search engine bots that the page has relocated permanently. Search engines interpret this as meaning that the page has moved but that the content—or an updated version of it—can still be retrieved at the new URL. Meta refreshes and other redirection methods, such as those that do not use 301 redirects, may be inadequate replacements because they do not pass rankings and search engine value reliable as a 301 redirect. Most modern CMS platforms now include plugins and solutions for handling 301 and 302 redirections. As an example, RankMath is a free WordPress plugin that comes with basic redirection features.

Many hosting and CDN platforms also provide simple administration of Redirection from their admin panels.

Want to monetize your website traffic?

Sign in to your account and you can start earning immediately!

Don't have an account yet? Register here.

right right right