AdTech industry is vast and ever-changing. It might be hard to keep up with all the new slang, but worry not - our glossary will keep you properly updated!
The URL of a web page that sends traffic to your page or website. When you click on an internal link on a webpage, you are redirected to another location. When a browser requests a new page, the new page will include the old URL. A referring URL is a term used to describe the unique URL that was sent along. Referring URLs are very important because they are the bread, the peanut butter, and the marshmallow fluff in an excellent organic search result. When you don't have any referring URLs, your site has little chance of ranking naturally. Getting links from other websites is the best approach to establish yourself as an authoritative source.
An inbound link from one site to another tells Google that the link-to site is doing something right by its users and visitors. A high-ranking website linking to your latest blog post means that Googlebot thinks your content is both informative and entertaining. Blogging is the Magna Carta of content marketing. Guest blogging is the act of contributing an article to a well-known website on behalf of your company. Guest posting benefits both the site and the guest writer by providing fresh content and allowing them to include a link back to their website. You are on your way if you approach editors with compelling pitches and some outstanding writing examples.
There's a direct link between your organic SERP ranks and your social media engagement performance, such as how many likes, comments, shares, and clicks you get on your social media posts. Backlinks are more likely to be earned when your content is more interesting, and having more backlinks helps your ranking on the SERP. Encourage user participation with content (and social copy) creation. Bloggers, YouTubers, and social media moguls all fall under the umbrella of influencer marketing. It is the reason why influencer marketing attempts to harness the impact of well-known people. Write a piece about an influential person as a means to do this. After that, get in touch with them and send them a link to the article.
An excellent job and the influencer's enthusiasm for the piece have a good possibility of being shared with the influencer's followers. By doing so, you bring in more new traffic and provide the search engines with something to get connected.
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