Glossary

AdTech industry is vast and ever-changing. It might be hard to keep up with all the new slang, but worry not - our glossary will keep you properly updated!

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Retention Rate

What is Retention Rate ?

The percentage of app users who continue to engage with the app over time. You may determine your Retention Rate by looking at how many people are still using your app. User action after installation is included in the retention rate calculation. At least one session must be activated by a single user each day to calculate the Retention Rate. It is then divided by the total number of installations within a certain group. Retention rates provide insight into how well your software performs over time for each user. In general, a higher retention rate is better since consumers who remain active for a longer period generate greater engagement and revenue options.

Retention rates might help you figure out why customers stop using your app and how well it's performing compared to other apps in the same category as yours. A useful tool for figuring out where you can make enhancements and how to increase the lifetime value of your clients (LTV). Retention rates might provide you with some insight into how long your app will be around. Remember that benchmarks for retention rates fluctuate depending on the app's industry as well. The user can then deactivate the app when they're done with their trip. There are various ways through retention rate can be improved. One is always to consider the individualize your UX. An approach that assumes everyone is the same is insufficient.

There are numerous approaches to creating memorable user experiences that captivate your audience. Retargeting efforts perform better when you segment your users. The second is to fine-tune your messaging. In-app advertising, push alerts, and everything in between, your creativity may make or break your ability to retain customers. Use user tales to entice people back to your app, for example, depending on your sector. The third is related to identity bottlenecks. Every app has its share of hiccups. These findings will allow you to provide a better user experience than your competitors. It is possible, for instance, that your game app has a few difficulty mismatches or needs to be speedier when loading new levels.

Fourth is A/B testing of your product. As you may be aware, this is a sure-fire technique to uncover what works for your audience. With A/B testing, you can learn what works and what doesn't without alienating your users and diminishing retention as a result. Retention rates offer you a good picture of how active your app is with your users, and switching views lets you see recent activity and long-term progress side by side.

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