Glossary

AdTech industry is vast and ever-changing. It might be hard to keep up with all the new slang, but worry not - our glossary will keep you properly updated!

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Revenue

What is Revenue ?

Total sales calculated before the expenses are subtracted. The income that is recognized after a particular period is referred to as revenue. It's an increase in a company's net profit once special or normal activities are taken. Royalties, commercial interests, and other levies can all be used to generate revenue. The affiliate receives a part of the sale price, which is known as Revenue Share. Advertisers who sell tangible things at different price points, such as fashion stores, use this strategy. Revenue is the money generated by a company's operations. Depending on the accounting approach, there are various ways to compute revenue. Accrual accounting includes sales made on credit as revenue for products and services delivered to the customer. If you want to know how well a company manages its cash flow, you must first check its cash flow statement.

Cash accounting, on the other hand, counts sales as revenue only when money is exchanged hands. Receipts are documents that serve as evidence of money being paid to a corporation. Receipts can exist without generating any income. Customer payments in advance for services not yet given or goods not yet delivered, because it appears first on an organization's income statement, revenue is the "top line. Revenues fewer expenses equal net income, which is also known as the company's net profit. When revenue exceeds expenditure, a profit is generated.

A company's sales and expenses must be increased or reduced to improve yield and, consequently, earnings per share (EPS). Investors frequently compare the revenue and net income of a firm to assess its overall health. With cost-cutting, net income can rise even if revenue does not change. Subdivisions in a firm's revenue can be based on the divisions that create it. for example, Finance divisions may be independent revenue generators for recreational vehicles departments. Revenue can also be broken down into operating revenue and non-operating money. These one-time events or increases in non-operating revenue are generally unanticipated or non-recurring because of this.

Non-operating revenue includes things like asset sale proceeds, investment gains, and money received in court as examples. The sale of goods or services generates money for numerous companies, which is why income is also known as gross sales. Other methods of generating revenue are also possible. Licensing, patents, or royalties can bring in money for innovators and artists. Rent can be a source of income for real estate investors.

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