RSOC, or Related Search On Content, is a method that’s gaining popularity with online publishers who are seeking alternative ways to monetize their websites. Basically, this method involves placing contextually relevant search queries within the content itself. The idea is to give readers suggestions that are being offered as a natural extension of what they’re reading at the moment, rather than simply having unrelated ads on the page.
If the user clicks on a related search link, they’re typically directed to a search results page or to an affiliated platform that displays other ads or sponsored listings. For the publisher, it can be a secondary source of revenue, as each click and visit to those subsequent ads typically pay a small fee.
What sets RSOC apart from more typical types of advertising is its focus on user intent. By making the suggested searches align with the reader’s actual interests, publishers can encourage actual engagement rather than simply hoping for accidental clicks. Too many links, or too forced of links, will actually have the opposite effect and drive readers away.
It should also be remembered that RSOC is not a one-size-fits-all solution. Its success can be very varied based on the type of audience and site in question. Some publishers saw a huge boost in engagement and ad income, while others were impacted less. As with most web strategies, testing in moderation and ongoing adjustments are the solutions.
Ultimately, RSOC offers a relatively understated means of increasing monetization without sacrificing the user experience. When used judiciously, it can be beneficial to both the reader and the publisher, and is a strategy sites ought to consider leveraging in order to diversify their revenue streams.