Glossary

AdTech industry is vast and ever-changing. It might be hard to keep up with all the new slang, but worry not - our glossary will keep you properly updated!

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Search Engine

What is Search Engine ?

A software application designed to find specific digital resources, web pages, images, videos, etc., using keywords (user’s search query). A search engine searches for the results in a database, sort them, and generates an ordered list using unique search methods. This collection of effects is known as the SERP (search engine results page). Search engines differ in how the user answers them, but although there are distinctions, they are all predicated on three basic concepts - crawling, indexing and ranking.

Crawling is the discovery process by which search engines send a robotic crew to uncover new and updated content. The content can vary a web page, image, video, PDF, etc. However, the contents are found via links regardless of format. Googlebot starts with a couple of web pages and then tracks the links on these web pages for new URLs. Through this linking path, the crawler can uncover unique contents and add a huge database of discovered URLs to their index called Cafeine for later recovery when a search engine seeks information for which their contents fit. Search engines process and store information found in an index, a vast database of all the stuff they have seen, and they consider it sufficiently suitable for searching.

When someone searches, search engines scan their index for highly relevant content and then command it to solve the search question. These search results ordered by relevancy are known as the ranking. In general, the higher a website ranks, the more relevant the search engine believes the website is for the query. Search engine crashes from any or all of your sites can be blocked, or search engines might be instructed to avoid retaining certain pages on their index.

While it can be done for reasons, you must first ensure your material is accessible to crawlers and indexable if you wish to find your content by searches. It’s as good as invisible, otherwise. Some specialty search engines function as directories for certain content kinds. This means that results are only shown for manually added content. You don’t crawl on the internet. SEO strategies can still be employed to rank highly in these search engines for the relevant queries.

You can utilize ‘structured data’ to help search engines comprehend and display specified content types on your website. This is the HTML markup code. Using structured data means information can display on search engine results pages, such as revision ratings, photos, addresses, and telephone numbers.

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