Results that the search engine finds when searching for a word or sentence query. After submitting a search query, SERP or Search Engine Result Page is a phrase used to describe a website that appears in any search engine. After searching for a term on a given browser, relevant result organized by keywords is filtered. SERPs determine how your website appears on the first page of Google. For instance, let’s imagine you place the term "how to create a website" on your first page of Google.
This is excellent until you discover that SERP characteristics shove the No. 1 result far below the fold. That means you probably won’t get many clicks, even if you crack page 1. The SERP for "link building," on the other hand, is far less involved. All SERPs are unique even for search queries made using the same keywords or search queries in one search engine. This is because nearly every search engine customizes the experience for users, with results based on a wide range of characteristics, such as the user’s physical location, browsing history, and social conditions. Two SERPs may look identical, have the same results, and yet often have small changes. Search engine results pages are continuously changing because of Google’s, Bing, and other search engine providers’ experiments to provide consumers with an intuitive, responsive experience. In combination with growing and developing search technology, today’s SERPs differ considerably from their former predecessors. In general, SERPs contain two kinds of content – organic results and paid results.
Organic results are the web pages listed due to the search engine algorithm (more on this shortly). Professionals in search engine optimization, generally called SEOs, specialize in enhancing Web sites’ content to be more highly qualified in organic search results. In contrast to organic results, sponsored results are those paid for shown by advertising. In the past, the paid results were almost solely restricted to small text advertising, which often appeared above and to the right of the organic findings. Today, however, paid results can take a wide variety of shapes, and hundreds of advertising formats might meet advertisers’ objectives.
The SERP functions that display the following search depend on the search type entered. Search requests usually flow into one of three categories: navigational, informative, or transactional. The SERP today is more visually different than it was in previous years. In addition to general search results, which merely display the site’s name and metadata, searches may also yield photos, shopping suggestions, and tweets.